As we bid goodbye to 2023, we have witnessed a massive increment in AI-generated content and images. AI has made life easy and brand growth easier. Even if you don’t have technical knowledge about the digital world, AI has made it easy for you to build a brand from scratch.
Google’s new AI model, Gemini, is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.
With the season coming to an end, Google released a list of new updates in the algorithm to enhance the quality of content and page experience. AI-generated content is acceptable to Google only if it offers valuable information along with keywords.
Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success.
- SERP
Search Engine Result Pages will continue to evolve with time and will become more optimizer. The new year will bring new changes to the algorithm with search engine rankings prioritizing fast-loading pages filled with relevant, helpful, valuable and unique content.
- Relevant Content
A user only clicks a link, if they are looking for a particular product or service. The more relevant and useful your content, the more chances it will appear higher on the Google search engine.
Your content need not just be relevant, but it should also include keywords, images, and meta tags for Google to crawl it. How a user interacts with your content is just as important as the content itself. To make this happen, you need to think like a customer at every touchpoint of a buyer persona. Ask questions like a buyer to yourself, understand and then include those pointers in your content strategy.
Your content strategy should be a mix of images, videos, text and audio. Make your content visually attractive so a user is tempted to click on it.
Before you start working on the content, you also need to make sure what type of content will work the best. You can check the analytics of your website and social media and make informed decisions to decide what’s best for your brand.
- Chatbots and conversational widgets
Chatbots have become a widely popular widget and will gain more traction in the coming years. When user struggles with something on your website, they help answer user queries quickly with relevant answers. We all know with time, no one has enough patience to wait for their queries to be resolved, everyone wants quicker replies. Thus, integrating a chatbot into your website, makes it faster.
Chatbots will soon become more advanced with human-like tone and experience. With advanced technology, brands are now integrating chatbots for faster conversation and to enhance user experience.
- Personalized Experience
When we go on Myntra to shop, you might see an option ‘curated only for you’ or ‘styles that will suit you.’ That’s what brands have started doing – giving every customer a personalized experience. With technology advancing at a fast pace, the user now wants a personalized experience whether it’s shopping or buying gifts. To guarantee a customized experience, this entails a closer interface with your CRM (customer relationship management) and CDP (customer data platform) systems. To succeed in 2024, clean data, audience segmentation, and data-driven marketing to customize the experience are essential.
- Use Multiple Platforms
Make the best use of various social media platforms from X (previously, known as Twitter) to Instagram. Google no longer just display your website, but rather it shows every place your brand is present even YouTube. Be consistent and be everywhere.
That means optimizing the customer journey across various channels and content types:
Videos
Images
FAQs
PAAs
News
Webinars
- Zero-Click Searches
It is often the information on landing pages that sticks out the most and can take many different forms, such as a paragraph, list, video, or something else entirely. The page that Google finds to be the most valuable and succinct gets this highly sought-after position. If you want to be at number zero, your material has to be concise and address search queries!
- Mobile-First
Over the past several years, the number of mobile users has expanded as a result of smartphone firms consistently producing higher-quality and more functional phone models. Consequently, mobile devices have emerged as the main means of obtaining web information.
For your mobile site to be competitive in the modern digital landscape, it must be amazing. As a company, concentrate on developing a smooth, easy-to-use website that loads quickly and offers a natural reading experience.
2024: Are You Ready?
Take the appropriate measurements, such as AI and zero-click outcomes. Acquire the ability to employ extensive language models for forecasting, content creation, and user behaviour analysis.
AI may be used in a variety of ways to raise both the standard of your job and your daily productivity.
AI-enabled employees and businesses will benefit. They will be worth more than those who haven’t used AI technologies and learnt about them.