Marketing

Digital Marketing Growth as Industry During Covid-19

The Covid-19 pandemic has changed everything, right from workforces to business functionalities. The impact of the Covid-19 is visible on…

5 years ago

Why Do You Need to Invest in Brand Architecture?

Have you played with a jigsaw puzzle? If you did, then understanding brand architecture won’t be difficult for you. In…

5 years ago

Role of a Brand Consultant

“How do I increase sales and retain existing customers? How do I get my audience to react to my brand…

5 years ago

Brand Positioning – Setting Your Brand Apart

Suppose that you go for your monthly grocery shopping, on what basis do you put the products quickly in your…

5 years ago

Influencer Marketing – Lofty Expectations vs Hard-hitting Reality

Influencer Marketing Everyone would agree on the fact that we all have expectations with everything that we come across in…

5 years ago

Marketing During COVID-19 – An Unprecedented Challenge

The world has come to a standstill. Even the city that never sleeps can’t get rid of tiredness and people…

5 years ago

Social Media Marketing – A Cut Above the Rest

Social Media Marketing "Marketing is no longer about the stuff that you make, but about the stories, you tell." - Seth…

5 years ago

Brand Perception Management – The New Age Branding

Your Brand is what other people say about you when you are not in the room. - Jeff Bezos Whenever…

5 years ago

How Does Packaging Help Your Marketing Strategy

PACKAGING FOR MARKETING STRATEGY Packaging design - especially for products intended to be sold exclusively in a physical location: on…

5 years ago

7 Reasons Why People Use Voice Search

As voice search assistants such as Google, Alexa, and Siri keep improving their performance in terms of the quality of…

6 years ago