When we talk about packaging, it’s easy to imagine glossy boxes, colourful wrappers, or the sleek, minimalist designs on our…
We’ve all been there when scrolling through online stores or strolling down supermarket aisles, our eyes drawn to a product…
If you’ve ever picked up a beautifully packaged product from a shelf, only to feel a little let down by…
Ever noticed how some products just feel expensive before you even open them? It’s not just about what’s inside, it’s…
India’s festive season is not just a time for celebration, it’s a prime time for brands to connect with their…
The moment you pick up a product, before you even consider its quality or functionality, it's the packaging that first…
If you've been shopping online lately, you've probably noticed how Direct-to-Consumer (D2C) brands have taken over the Indian market. From…
Let me ask you something. Have you ever picked up a product just because the packaging felt right? Maybe it…
When was the last time you were in a supermarket, drawn to a product you had no intention of buying,…
When you think about the success of a product, it’s easy to focus on the quality of what’s inside. But…