Demystifying SEO: Common Myths and Misconceptions

Search Engine Optimization (SEO) is considered the driving force in every online content these days. Search Engine Optimization (SEO) is keyword detection by search engines and ranking the sites on the result page according to the algorithm. Every digital marketing agency uses SEO on websites on the internet based on the keyword traffic volume and the brand’s niche. 

But SEO comes with its facts and myths. Let’s look at the most misunderstood concepts in SEO and what are exact facts. 

Keyword Density is just for reference:

Keyword density refers to the number of times keywords are used compared to the entire content. It is calculated by dividing the number of times keywords used by the total number of words in the content. Multiplying the answer by 100 will give you a Keyword density percentage. 

Keyword density usually helps in maintaining the number of times a keyword is used in the content and is for reference. 

Fact: Keywords are supposed to be relevant wherever they are used. As long as the keywords are not stuffed or less in number and make sense with the context of the text, you are good to go! 

SEO on your website is updated automatically:

Since SEO services are online and many processes happen automatically online these days, many believe that SEO keywords will be updated automatically on their website.

Fact: You have to manually conduct keyword research every once in a while to keep your website and its content relevant. Relevant keywords in trend keep changing and hence search engine optimization services need to update your website every once in a while. 

Keyword Stuffing ranks sites better: 

Many SEO services use keyword stuffing which is a term used to describe irrelevant and unnecessary use of keywords everywhere in the written content to rank it better on the search engine result page (SERP). Keyword stuffing is also using the keyword forcibly in sentences where it is not required. 

Fact: Keyword stuffing does more harm to your site than good. Google always ranks sites with relevant numbers of keywords and information better. Stuffing keywords in your content will just make Google penalize your site or not rank your site at all. 

Keyword research is not relevant:

Conducting keyword research refers to research particularly focusing on which are the trending keywords, which keywords related to your niche are bringing in more traffic to the site, and the site traffic volume for various other related keywords. Many sites skip keyword research and use random keywords related to their niche. 

Fact: Conducting keyword research is a very crucial part of making a list of all the relevant keywords for your site content. SEO-driven content runs on keyword research and it helps brands update their content and keep up with the ongoing trends. SEO agencies start their process with this research. 

SEO is only for the big boys: 

There is a misconception that SEO can be achieved only by the big brands. Yes! It requires an extensive research team of executives and a tad bit of investment into the research. 

Fact: Even smaller brands or upcoming brands can generate SEO-driven content with significant efforts and knowledge while targeting niche markets. 

Black hat SEO is an easier option: 

Black hat SEO is a term used to describe unethical tactics used to rank the site. Many believe that these tactics are easy and quick to get results. It is usually used to manipulate the search engine algorithms. Many digital marketing agencies and Search engine optimization consultants are against this technique.  

Fact: There’s a high chance that using Black hat SEO will lead to search engines penalizing the site and be risky. It is very essential to use white hat SEO which are ethical ways of using keywords to reach your target audience. 

Meta descriptions are a saviour:

Meta Descriptions refer to code snippets in the content summarizing the entire content in short. Meta descriptions are heavily used these days in every content on the internet making the descriptions saturated. 

Fact: As long as meta descriptions are clear, concise, and to the point and also are relevant to the content getting published, they won’t benefit the site. Write a meta description with a purpose and not just for the sake of it. Consult an SEO agency or digital marketing agency if needed. 

Google is everything:

Google is the most prominent and established search engine site and many websites focus on ranking their sites on Google, clearly because of the population that uses Google as the default search engine. 

Fact: While Google is still a relevant and great search engine, there are many others that brands can use to reach their audience and get a better ranking. Many SEO agencies prefer other different search engines to boost site traffic. 

SEO is indeed a great technique to enhance and improve your site ranking. SEO helps in generating site traffic and getting leads for brands. When used ethically, the SEO tool can create wonders for your brand. 

At 3 Minds Digital we have a team specialized in SEO with a strong set of skills and knowledge, who study analytics and conduct keyword research based on the niche and the target audience. Enhance your site ranking with 3MD today!