Categories: Social Media

How to optimize your Instagram account to get better reach!

Beginning a new Instagram profile is like giving birth to a baby. You have to 
nurture it through optimization, feed it with good content and worry a lot about
its promotion.

The other day on the work desk, one of the team members shared her experience 
on how one can go about building the reach on a new profile.

I recently opened up a new profile. The rationale behind it was not blogging per se but, the urge to conduct experiments with the optimization of the profile. I started putting up good pictures but, it all went unnoticed. Then, I used a few hashtags and started getting likes in single digits. I felt awfully demotivated and could figure out it wasn’t the way this should work for working in a digital marketing agency in Mumbai.

*waits for the lighting bulb moment*

One day I happened to follow a profile which was a regular hanger-on of my pictures. I opened up the profile and to my surprise, found out it had similar content as my profile and the hashtag set was similar too. I did this with a couple of profiles. It just happened automatically, as a reflex action. And could connect the dots.
Subsequently, when I devised my next set of pictures, I wasn’t done by just uploading it and waiting for people to reach it through hashtags but, I took a step further by following the hashtags.
I uploaded the picture of a traffic light that I saw in a very cool cafe.

And tagged it with the following relevant hashtags

Next, I went and tracked all these hashtags, one by one. Beginning with “party” and going on till “high on life” and went and liked at least 10 pictures of each hashtag search result.

ProTip: Don’t go for the ones in “Top Post” because it displays the top bloggers and the best posts wherein the chances of a blogger returning to you are next to impossible. Go for the ones in the “Recent Post” which include the recently uploaded posts by other bloggers – usually the ones with a smaller reach. (You’ll find your post as one of the posts in this section.)

So, when I liked their posts, I could instantly receive notifications of them liking my post too. One went ahead and happened to like all my posts. I could sense a feeling of this mutual bond of liking posts for getting likes on your post.
Since then it became routine for me, it was like the more time I spent on liking other profile posts, the more likes I obtained on mine.
So, should you be doing this all the time? No! Just take out 10 minutes after uploading your post.
Track 10 hashtags only. Go to the first 5 profiles of each hashtag and like the first 10 posts on their profile.
This way you have made your optimization concentrated but, the chances of those profile returning to yours will be higher as they have received more notifications with your profile and they are bound to notice it and might end up following you too.

Let’s call it the “Sacred Like Of Instagram!

Image Credits: Google Images

Bhoomika

A marketing enthusiast, media graduate who aspires to bring a demanding revolution for independent media, cinema, and music, someday. "I don't wish to get my own writings/stories out until I promote the unknown gold in the field of content" says Bhoomika.

Share
Published by
Bhoomika

Recent Posts

The Biggest B2B Marketing Myths That Are Keeping Brands From Scaling

Every time a business struggles to scale, there’s always someone saying, “You need more leads,”…

1 week ago

These Packaging Mistakes Are Quietly Killing Your Sales

You’ve spent months (maybe years) perfecting your product. The formula is just right, the quality…

2 weeks ago

Are Your Influencer Collabs Feeling Fake?

You’ve spent weeks planning your influencer campaign. The posts are live, the hashtags are trending,…

3 weeks ago

Is Google Secretly Favouring AI-Generated Content?

Every few months, there’s a new debate in the digital marketing world, and right now,…

3 weeks ago

UI/UX Trends Shaping Digital Experiences In 2025

Think about the last time you used a website or an app that just felt…

3 weeks ago

The Unexpected Ways Packaging Influences What People Buy

Packaging is one of the most underrated factors when it comes to influencing a purchase.…

3 weeks ago