Packaging Trends No One Is Talking About In India

When we talk about packaging, it’s easy to imagine glossy boxes, colourful wrappers, or the sleek, minimalist designs on our favourite brands. But here’s the thing, while there’s a lot happening in the world of packaging globally, India’s packaging trends have started carving out their own unique space. Some trends are so under-the-radar that no one’s really talking about them. Whether you’re a business owner, a brand, or just someone who appreciates good design, it’s time to dive into these exciting, low-key trends shaping the Indian market.

1. Sustainability

“Sustainable” has been a big packaging word for a while, but today, it’s evolving into something even more meaningful. Sure, eco-friendly materials like kraft paper or biodegradable plastics are becoming standard, but some brands are taking it up a notch.

A growing number of Indian brands are moving beyond just using sustainable materials. They’re rethinking the entire packaging structure design. Take, for example, brands that now design collapsible packaging to reduce shipping space or those using modular designs that can be repurposed at home. These small but impactful changes are also where a packaging design agency can make a difference. By understanding local demands and finding materials that are biodegradable and sourced from India, they’re helping brands lead the way in conscious packaging.

2. Cultural elements

With the world becoming more globalised, there’s also a strong wave of localisation in India. Packaging designs are becoming rooted in Indian cultural elements, from motifs inspired by regional art forms like Madhubani and Warli to colour schemes that reflect our festivals.

Packaging design services that understand these subtle cultural elements are in demand because they can help brands stand out with packaging that reflects our diverse heritage.

3. Minimalism, Indian style

Minimalism is definitely a big thing, but Indian brands are putting their own twist on it. We’re seeing brands that simplify their packaging while keeping a hint of that quintessential Indian vibrancy. They might go with a plain box but add a pop of colour in the form of intricate Indian patterns or a splash of the brand’s core colour.

This type of design is sophisticated but still feels rooted in the local context. For a packaging structure design service, this trend is a creative opportunity to find that balance between less is more and more is beautiful, which is exactly what resonates with the Indian aesthetic.

4. Smart Packaging

QR codes on packages are just the start. Brands are now including features like scannable codes that tell the product’s story, instructions, or even recipe ideas for food brands.

For instance, some beauty brands in India are adding NFC (Near Field Communication) tags to their packaging, which, when tapped with a phone, provide personalized skin or hair care tips. A packaging design agency with an eye on the future is essential here, as this tech-centric approach not only enriches the customer experience but also aligns with the modern consumer’s expectations.

5. Personalisation in bulk orders

In India, where celebrations and gifting are a major part of life, personalisation is slowly becoming a trend that brands are tapping into, even for bulk orders. From custom names to unique labels for weddings, birthdays, and corporate events, brands are finding ways to make every package feel special.

Personalised packaging for bulk orders could include tailored designs that feature event themes or names embossed onto the packaging. With the help of packaging design services that specialise in custom options, brands are able to offer something unique and meaningful for large gatherings and family celebrations. This touch of personalisation adds sentimental value, making the unboxing experience memorable for the receiver.

6. Biodegradable alternatives in food packaging

Plastic-free packaging isn’t new, but Indian brands are exploring biodegradable options tailored to local markets. These are especially popular with health-conscious brands looking to minimise their environmental footprint. Plus, innovative materials like sugarcane bagasse or areca leaf are being used to create eco-friendly alternatives to plastic or Styrofoam. With the right packaging structure design services, brands can introduce packaging that not only reduces waste but also caters to a rising demand for organic and clean products.

7. Gender-neutral & inclusive designs

Inclusivity has reached the packaging world in a big way. There’s a subtle shift towards gender-neutral packaging for products like skincare, fragrances, and even lifestyle goods. Gone are the days when men’s products were strictly black and blue, while women’s products were pink and flowery. Brands are now embracing more versatile designs that appeal to everyone, regardless of gender.

By working with a packaging design agency familiar with these shifts, brands can create packaging that feels relevant to a broad audience. This approach not only helps appeal to a wider demographic but also reflects a more progressive brand image that resonates well with modern Indian values.

As more businesses realize the power of thoughtful packaging, there’s a growing need for experts who can guide them through these evolving trends. Whether you’re a start-up looking to make a mark or an established brand wanting to revamp your image, we’re here to help. Our UI UX agency offers comprehensive packaging structure design services and packaging design services tailored to bring your brand’s vision to life. Partner with a UI UX design agency that understands the latest packaging trends, and let’s start crafting packaging that leaves a lasting impression. Visit our website, and let’s make your brand stand out.