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Image Source-pixabay.com A brand narrative is perhaps the most important aspect of any creative brand strategy. A brand narrative is a base that supports the…

PPC is a very lucrative model of internet marketing where a lot of money is constantly trading hands: from users to PPC advertisers and from…

Introduction: Packaging Design, like so much else, can be as simple or intricate as you want it to be. What's important is the thought that…

Image Source: Nina Gregier So your business has an established brand identity, but does it have processes in place that can allow it to change…

Five questions to ask. Having a strong, consistent brand identity is essential in the modern market. A well-defined brand identity can deliver confidence to uncertain…

If you take a moment to look around, you’ll realize you are encircled by unstoppable transformations and augmentation of technology. There is an intense race…

I was in an elevator standing amidst a group of 5 men, all decked up in suits and boots. My 25 y/o self, dressed up…

Selling is an art and digital selling is no more a hidden gem in the market. The world is now digital, and most brands choose…

“What should a pitch have that is good enough to get a client onboard?” A question that we never stop analyzing. Generally, the idea of…

In this technology-driven world, change is the only constant. Just like seasons, life, people, and choices, technology changes too in order to make our lives…