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Nowadays we do not step out of our houses without looking up the reviews of places on Google. Star ratings and customer reviews have a…

As voice search assistants such as Google, Alexa, and Siri keep improving their performance in terms of the quality of answers, natural language processing, and…

Social media offers a great potential for business growth. It's the simplest and the most effective way to reach your current and potential target audience.…

Image Source-pixabay.com A brand narrative is perhaps the most important aspect of any creative brand strategy. A brand narrative is a base that supports the…

PPC is a very lucrative model of internet marketing where a lot of money is constantly trading hands: from users to PPC advertisers and from…

Introduction: Packaging Design, like so much else, can be as simple or intricate as you want it to be. What's important is the thought that…

Image Source: Nina Gregier So your business has an established brand identity, but does it have processes in place that can allow it to change…

Five questions to ask. Having a strong, consistent brand identity is essential in the modern market. A well-defined brand identity can deliver confidence to uncertain…

If you take a moment to look around, you’ll realize you are encircled by unstoppable transformations and augmentation of technology. There is an intense race…

I was in an elevator standing amidst a group of 5 men, all decked up in suits and boots. My 25 y/o self, dressed up…