Brand Identity Design is a vital process in the birth or reimagination of any new brand. It creates a specific identity that consumers can readily identify and connect with the product or service. The components of brand identity are a name, logo, tagline, font, and tone of language - all cohesively woven together to create an appealing brand story and position.
As your brand design agency, our job is to help you build a brand strategy that ultimately increases your brand value. An effective brand strategy will help create a solid brand identity, as well as lay out the steps for your brand's evolution in the long run. Credibility and recall are essential to any brand with a legitimate aspiration for market dominance. The identity you create with your brand identity design agency determines if your audience perceives your brand to be credible or not.
The Ripple Effect:
Your Brand Design must match the image you wish to project to the public.
- 94% of all consumers are more likely to be loyal to your brand when it commits to full transparency.
- 80% of consumers named 'authenticity of content' as the most influential factor in their decision to follow a brand.
- 77% of B2B marketing leaders say branding is critical to growth.
- 64% of consumers cite 'shared values' as the primary reason they have a relationship with a brand.
We retain visuals better over time - which is why people are so quick to connect a particular shape or typeface to the brand that uses it. This helps the brand gain preference among its competition and keeps consumers loyal to their choice.
A brand identity influences the popularity of the brand and holds the potential to turn your product into a status symbol. Finally, brand image is all about consistency. Each and every component of your product or service should carry the same message - a task best handled with an adept brand design company.
Our team of creative experts will help you create an identity, picking and refining the components that will help you gain recognition and become a standout product or service in the market. We build your brand architecture from scratch, giving you a unique identity to help you stand out in the competitive market.