Product Packaging is an integral part of the shipping and fulfillment process as it protects your products from getting bumps and bruises or getting ruined by the environment. More importantly, creative packaging is the first thing your customer will notice when it shows up at their door or when they browse through options at the mall or supermarket. Packaging design is the first impression your brand creates in person, and it’s a big deal, as is selecting the right creative packaging and design agency.
It takes about 7 seconds for a product to create a first impression on the average customer and creative packaging design can help you beat the crowd.
Packaging influence is subconscious.
Your product packaging represents your brand - the same as your employees, office, website, and yourself. It represents your brand’s promise to deliver a quality experience.
Unique packaging and designs help consumers recognize the product easily. Thus, increasing the likelihood that it will be noticed on the shelves.
The Ripple Effect:
- Creative Packaging Design is another chance for your brand to market the product long after it has been purchased.
- 52% of online consumers have admitted to rebuying products if they are received in premium packaging.
- 90% of consumers reuse product packaging after purchase.
- There is a 30% increase in consumer interest when a business displays strong attention to the way they package their products.
- 40% of all consumers share photos of the packaging, offering organic social media marketing if it looks interesting or fancy (expensive).
A thoughtful selection of packaging material, texture, color, patterns, and lettering is necessary to make the product a recognizable member of a brand as well as make people reach out for it and place it in their shopping cart. It gives your product the ability to create a memorable and shareable experience with the customer, setting you apart from your competitors.
The reason why people pick well-designed packages as opposed to mediocre ones is that good designs give consumers a luxurious, feel-good experience. They are often eager to flaunt your product with their family, friends, and acquaintances, making your product more desirable and boosting sales.
We are a leading packaging design agency with creative designs for everything from products, to food, cosmetics & chocolate packaging. We use design elements inspired by your brand to create the right look for your packaging, staying in tune with your overall branding and the company logo. The idea is to integrate similar design elements to create a brand & and company image that will, in turn, convert to brand recognition.