Content is still marketing's reigning king and that means blogging should be a top priority for B2B marketers. While planning your content, it's beneficial to know the current state of B2B blogging.
Blogging continues to increase in competitiveness and Google favors content which provides in-depth content with a lot of value - over short blog post that used to be the norm at one point of time.
In the ever-changing trends, some things always remain constant.
Using text alone doesn’t make the cut. Visual content, text breakers and funny anecdotes or jokes is very important to keep the viewer reading. Daily blogging isn't ideal or practical for all businesses, but you should be publishing content weekly to maximize your lead generation potential. Publishing more frequently may not only boost your traffic but act as a differentiator.
The Ripple Effect:
Starting and maintaining a blog can be very hard work, but the benefits are multiple and quite impressive.
- Websites with a blog have tend to have 434% more indexed pages.
- Blogs increase website traffic by upto 6X.
- 53% of marketers say blogging is their top content marketing priority.
- 43% of people admit to skimming blog posts.
- 36% of people prefer list-based headlines.
- 9 out of 10 B2B buyers admitted that the content quality affected their decision to choose a particular brand.
One needs a tailor-made content plan that best matches your products and services with your sales demographic. It is necessary to have a proper content marketing strategy.
But, only 44% of organizations have their own content marketing strategy.
Personalized and well-targeted content majorly influence buyers’ purchasing decision. And a survey in B2B niche proved this well. Not just that but content also plays a crucial role in customer retention and brand building which further adds to the sales in the long run.
Our Lineup of Creative Copywriters brings to the table their experience and skills, to help you have a blog with the flavours of your company / brand. We can help you engage your audience and bring more traffic to your website, in turn generating leads.