Anchorconsumerproducts Socialmedia Case Study

The Problem Statement

Legacy trust doesn't automatically translate to digital relevance. Anchor had the brand equity but what it needed was a sharper content strategy, stronger platform presence, and a commerce ecosystem that could turn awareness into actual purchase intent.

The challenge was to modernise the brand's voice while staying true to the values its loyal base had grown up with.

Our Solution

We built Anchor's digital presence from strategy to storefront. Our work spanned end-to-end social media management and content, influencer marketing to drive authentic reach, and marketing collaterals rooted in insight-driven storytelling. • 83% Growth in Reach • 14% Engagement Rate • 53%Increase in Profile Visits

On the commerce side, we developed and managed the Amazon Storefront, crafted A+ Content designed to convert, and produced ecommerce creatives built for performance. Performance marketing tied it all together and ensured that the right message reached the right consumer at the right moment in the purchase journey.

Idea to impact: Our work

Social Media

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

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UI/UX

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

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Social Media

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

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Social Media

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

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Social Media

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

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Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

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Social Media

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

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UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience

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Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Anchor

Brand communications that drive engagement

Anchor

Brand communications that drive engagement

Our Team

Strategy & Creative Head

Strategy Lead

Content Lead

Art Director

Brand Strategist

Content Writer

Graphic Designer

Motion Graphic Lead

The Problem Statement

Our Solution

Outcome and Impact

Conclusion

Idea to impact: Our work