Apsaraicecreams Socialmedia Case Study

The Problem Statement

Apsara Ice Creams had the legacy but it needed its own language.

As a heritage brand entering a crowded, content-saturated market, Apsara faced the challenges of the urgency of now. Its social presence wasn't keeping pace with its product, and without a cohesive visual and communication identity, every touchpoint was a missed opportunity to make someone crave.

Our Solution

We reimagined Apsaraby building a flavour-forward identity that was as craveable to scroll as the product was to eat. • 95K+ Instagram Followers • 5.2M Monthly Reach • 13%Engagement Rate • 50% Increase in Followers Across Instagram, YouTube, and LinkedIn, we took over full-service Social Media Management, ensuring every post, caption, and creative felt intentional and on-brand. We developed Marketing Collaterals that translated the brand's warmth into thumb-stopping visuals, produced AI Videos and Assets to scale content output without sacrificing quality, and ran Performance Marketing campaigns designed to grow the right audience.

Idea to impact: Our work

Social Media

Mumbai City FC

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UI/UX

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

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Social Media

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

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Social Media

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

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Social Media

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

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Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

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Social Media

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

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UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience

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Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Apsara Ice Creams

Visuals that tempt. Content that converts.

Apsara Ice Creams

Visuals that tempt. Content that converts.

Our Team

Strategy & Creative Head

Strategy Lead

Content Lead

Art Director

Brand Strategist

Content Writer

Graphic Designer

Motion Graphic Lead

The Problem Statement

Our Solution

Outcome and Impact

Conclusion

Idea to impact: Our work