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The New House phase of Jockey India’s UI/UX redesign project focused on creating a seamless user experience, boosting online sales, strengthening brand experience, and providing comprehensive product information. By leveraging advanced research methods and strategic design, the project has successfully transformed Jockey’s online presence, enhancing user satisfaction and driving significant business growth. The insights and improvements from this phase will continue to guide Jockey’s digital strategy, ensuring sustained success and user engagement.