Zee5 Case Study | 3minds Digital

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““Redesigning the digital experience for a global OTT platform to unlock regional reach and drive deeper audience engagement was the core objective of this project. Zee5, a premier platform from the Zee Entertainment Network, offers an extensive library of movies, original series, and shows across multiple Indian languages.””

Our Team

Account Head

Foram Momin

Project Manager

Dhruve Bhanushali

Design Lead

Vishakha Chaplot

Designers

Vishal ShindeFardeen KhanYash RoyKalim Shaikh

The Problem Statement

The central challenge for Zee5 is maintaining consistent brand relevance in a hyper-competitive entertainment landscape where user attention spans are rapidly shrinking.

The The Problem Statement

The The Problem Statement

Our Solution

To meet the massive volume requirements of a leading OTT giant, we established a robust creative delivery pipeline that produces over 4,000+ creatives every month.

Outcome &Impact

By maintaining a massive and consistent digital footprint, our multi-language and multi-platform approach has successfully driven viewership across local and international markets.

Outcome & Impact

Outcome & Impact

Conclusion

Idea to impact: Our work

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Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience