3minds Digital

“The Giant Wheel Festival was designed as an immersive entertainment experience, bringing together gaming zones, live interactions, and meet-and-greets with Sony YAY! characters and celebrities. We led the social media mandate, focusing on building awareness, driving engagement, and sustaining momentum before and during the event.”

OurSolution

The strategy focused on creating a high-frequency, always-on content engine that captured the energy of the festival and translated it into social-first storytelling. From pre-event build-up to real-time updates, content was designed to drive anticipation, highlight experiences, and keep the audience consistently engaged.

• 120+ posts delivered across platforms

• 40+ reels capturing high-engagement moments

• 150+ stories driving real-time updates and interactions

• 2.4M total reach achieved

• 80K+ account engagement generated

Idea to impact: Our work

Social Media

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

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UI/UX

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

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Social Media

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

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Social Media

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

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Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

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Social Media

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

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UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience

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Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Sony YAY - The Giant Wheel Festival

Turning Cartoons into Conversations for India’s Youngest Viewers

Sony YAY - The Giant Wheel Festival

Turning Cartoons into Conversations for India’s Youngest Viewers

Our Team

Social Media Team

Strategy Lead

Content Team

Associate Art Director

Design Team

Motion Graphics Team

Strategy & Creative Head

The ProblemStatement

OurSolution

Mumbai

Delhi

Outcome andImpact

Idea to impact: Our work