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Media and Entertainment

Sony YAY - The Giant Wheel Festival

Turning Cartoons into Conversations for India’s Youngest Viewers

Media and Entertainment

Sony YAY - The Giant Wheel Festival

Turning Cartoons into Conversations for India’s Youngest Viewers

“The Giant Wheel Festival was designed as an immersive entertainment experience, bringing together gaming zones, live interactions, and meet-and-greets with Sony YAY! characters and celebrities. We led the social media mandate, focusing on building awareness, driving engagement, and sustaining momentum before and during the event.”

Our Team

Social Media Team

Muskan Joshi

Strategy Lead

Sherin Thomas

Content Team

Shreya Kedia

Associate Art Director

Prashant Vishwakarma

Design Team

Samruddhi DhumakVishaka Chaplot

Motion Graphics Team

Vikas VishwakarmaSumit Ranjhane

Strategy & Creative Head

Foram Momin

The ProblemStatement

The question was clear.

How to build continuous buzz, drive participation, and keep the festival relevant across its entire lifecycle

The Problem Statement

The Problem Statement

OurSolution

The strategy focused on creating a high-frequency, always-on content engine that captured the energy of the festival and translated it into social-first storytelling. From pre-event build-up to real-time updates, content was designed to drive anticipation, highlight experiences, and keep the audience consistently engaged.

• 120+ posts delivered across platforms

• 40+ reels capturing high-engagement moments

• 150+ stories driving real-time updates and interactions

• 2.4M total reach achieved

• 80K+ account engagement generated

Our Solution

Our Solution

Mumbai

The Giant Wheel Festival offered an all-in-one hub of fun-filled activities, gaming zones, and a magical opportunity to meet beloved Sony YAY! toons and favourite celebrities. It created an extraordinary Happyverse, delighting both kids and their incredible parents with endless joy and excitement.

Mumbai

Mumbai

Delhi

The Giant Wheel Festival offered an all-in-one hub of fun-filled activities, gaming zones, and a magical opportunity to meet beloved Sony YAY! toons and favourite celebrities. It created an extraordinary Happyverse, delighting both kids and their incredible parents with endless joy and excitement.

Delhi

Delhi

Outcome andImpact

We led that shift by turning fragmented updates into a continuous narrative, where every piece of content added to the momentum. The result was a stronger, more engaging presence that extended the festival beyond the venue and into sustained audience attention.

Idea to impact :Our work

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

Apsara Ice Creams

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience